Vyrovtseva, E. V., Scheglova, E. A. LANGUAGE GAME AS A COMIC MEANS IN MODERN MEDIA DISCOURSE. Proceedings of Petrozavodsk State University. 2021;43(1):31–40. DOI: 10.15393/uchz.art.2021.565


Linguistics

LANGUAGE GAME AS A COMIC MEANS IN MODERN MEDIA DISCOURSE

Vyrovtseva
E. V. 		Saint Petersburg State University
Scheglova
E. A. 		Saint Petersburg State University
Keywords:
language game
irony
humor
satire
journalistic image
media text		 Summary: The phenomenon of language game as a way to create a journalistic image – humorous, ironic, satirical – is considered a pressing issue as one the most popular and actively developing traditions in modern Russian media. The aesthetics of postmodernism aroused interest in irony – an eff ective way of assessing events, phenomena or facts of reality, and expressing the author’s position. In the situation of language infl ation, multifunctional texts designed for co-creation based on language game are becoming increasingly attractive. Researchers defi ne the “irony virus” as a characteristic feature of modern media texts, and the irony paradigm is constantly expanding: from mild humor to annihilating sarcasm and grotesque. Studying the works of authoritative and popular authors enables us to identify the features and patterns of the media language development. The article for the fi rst time attempts to identify and systematize the functional types of language game as a way to create a comic eff ect. The authors analyze the works of famous journalists to identify language game techniques that are most actively used to create a humorous, ironic, satirical image: paronymy, pun, paradoxical metaphor, phraseological unit transformation, and stylistic contrast. The conclusions are drawn that language game as a deliberate violation of the norm manifests itself at diff erent levels of the text – grammatical, lexical and semantic, syntactic, and stylistic ones, and that in headlines language game performs various functions, depending on the typological features of the publication and the author’s intentions. It’s obvious that publicists’ appeal to laughter as a simple and sharp form of criticism makes it possible to realize various communicative intentions: humor, satire, exposure, insult, and others.



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