Selemeneva, O. A. TROPHONYMS IN THE TRAVEL MAGAZINE MEDIA TEXTS: PRINCIPLES OF SYSTEMATIZATION AND FUNCTIONAL POTENTIAL. Proceedings of Petrozavodsk State University. 2026;48(7):8–17. DOI: 10.15393/uchz.art.2026.1361


Russian language. Languages of the peoples of Russia

TROPHONYMS IN THE TRAVEL MAGAZINE MEDIA TEXTS: PRINCIPLES OF SYSTEMATIZATION AND FUNCTIONAL POTENTIAL

Selemeneva
O. A. 		Bunin Yelets State University
Keywords:
medialinguistics
travel magazine
onomastics
artificial nomination
ergonym
trophonym
media image of a territor		 Summary: The article deals with the problem of the specialized language of tourist discourse, in particular, with functioning of the nominations of food service establishments, or trophonyms, in the media texts of Russian travel magazines. It aims to systematize and identify the role of trophonyms in media texts that implement the communicative scenario of “traveling through a territory”. The empirical material of the study was the content of three Russian travel magazines: Russian Traveler, Voyage, and Otdykh v Rossii (Rest in Russia). Using a continuous sampling method, 224 trophonyms were extracted from the 105 media texts analyzed in 2023–2025, that formed the author’s collection of examples. The collected units were systematized based on various classification criteria, including their syntagmatics: the nature of the industry and specification identifiers for the type of establishment (absinthe lounge, bar, izakaya, cafe, restaurant, etc. / location / concept and specialization); features of the structural organization and grammatical correla- tion of the trophonym (word / phrase / sentence); strategy of artificial nomination (addressing a specific audience, high- lighting a single product, emphasizing the cooking method, explicating the ethnos’s philosophy of life, etc.); presence or absence of creolization (creolized / non-creolized artificial nomination). The author concludes that in the media texts of travel magazines trophonyms not only represent local meanings, but also create a positive image of the territory by accumulating cultural connotations and building associative links. This helps to form attractive media images of cities and regions of the Russian Federation for potential tourists.



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