ACADEMIC JOURNAL
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ISSN 2542-1077 (Print) ISSN 1994-5973 (Online) |
Linguistics |
Osipova N. D. | Samara State University of Social Sciences and Education |
Keywords: pragmatonym precedent onym precedent source sphere candy names linguo-semiotic analysis |
Summary: The article deals with pragmatonyms – names of candies comprising precedent proper names (onyms) –
in linguo-semiotic aspect. Relevance of the research is determined by extralinguistic factors, since candies as a universal gift play an important role in the society and their names refl ect a signifi cant part of the linguistic world view, as wellas by linguistic factors, because candy names have been little studied by Russian linguists and have never been an
object of linguo-semiotic research. The linguo-semiotic analysis of precedent candy names, which takes into account
the interaction between verbal and visual components, characterizes pragmatonyms as a variety of creolized text,
which determines the novelty of the study. The main groups of precedent pragmatonyms derived form literary or
historical sources are identifi ed and characterized. It is established that the visual component of all the pragmatonyms
used as candy names performs attractive and aesthetic functions. The author reveals examples of isomorphism
between the semantics of candy names and the forms of candies. For some pragmatonyms the visual component is
characterized by implementation of illustrative, informative, humorous, expressive, and symbolic functions. The
specifi c feature of pragmatonyms originating from the historical source sphere is that precedent onyms contained in
these names actualize the precedent situation, which in turn creates a retrospective plan in the visual part of such
creolized text. No reference to the precedent situation has been identifi ed in candy names originating from literary
sources. |
Displays: 673; |